Today, having a website is a superpower that every smart business owner is trying to focus on. Be it bagging hot leads, increasing sales or expanding business online; a fully functioning & user friendly website with a beautiful theme is the way out. Starting with the domain name, it is the online identity that helps customers find you online, remember you, trust you and eventually make a purchase.
We can’t tag it just as a web address, it’s rather one of the most important factors that impacts your brand identity, SEO and user experience. This step-by-step guide shall help you kickstart with a fine strategy in place to help you choose the perfect domain name for your business.
Who Are You? Before scrolling through the list of domain names, take a moment to comprehend and fully understand your brand identity, its backstory and why you even started it? Think of the USP, core values and message you wish to convey to the world out there. Your domain name should entirely stage the essence of your business.
Hunt for Keywords: SEO works wonders to boost your website’s visibility on search engines like Google. Make sure to optimise your website with SEO friendly keywords & content through blogs, videos and even Ebooks. Make sure to include industry-specific terms that the customers are likely to search for.
Vouch for Simplicity : A concise and easy-to-remember domain name is key. Try to avoid difficult spellings, hyphens, or gimmicky words. A short domain is not only memorable but also reduces the chances of typos. Makes sense right?
Be A Visionary: Choose a domain name that will always be a hero and doesn’t become outdated as your business grows, for example, www.homecraft.com. Here,
Home: suggests that your products are homemade or personalised. It also gives a feeling that it feels like home. So here goes your USP
Craft: gives an idea that the brand has something to do with crafts, decor and accessories that lights up your space.
.com: is a widely recognised and preferred domain extension globally, that builds credibility and trust.
Check Availability: Use a domain name availability checker to see if your preferred domain is available or not, you can use websites like https://digitalshowroom.in/ . If your first choice is taken, be open to explore alternatives and choose one. Aim for a .com, .in extensions, as they are widely recognized and trusted.
Avoid Trademark Issues: Avoid Trademark Issues: Confirm that the domain you have selected does not violate any already-registered trademarks. So as to prevent future legal issues, you can’t miss out on this step.
Social Media Compatibility: Check the availability of your chosen domain name on major social media platforms like Instagram, Facebook or even LinkedIn. Consistent branding (themes, tone of voice, designs and keywords) across your website and social media platforms strengthens your online presence.
Let the Creativity Spill: Don’t be afraid to get creative with your domain name, but maintain a balance. It should be memorable and reflect your brand without being overly dramatic or confusing.
Secure Your Domain: Once you’ve found the perfect domain, don’t delay in registering it. Domains can be claimed quickly, and securing yours just in time ensures that it’s available when you’re ready to launch your website.
Concluding to which, choosing the perfect domain name involves a thoughtful process that considers both branding and technical factors. By following this step-by-step guide, you’ll be on your way to selecting a domain that not only represents your business but also contributes to its success in the online world. Good luck!