So, you have finally created your online storefront on Digital Showroom by DotPe and you are all set to start with your shipping. But, wait! Have you ever thought of how a potential customer might land on your website organically? Or, how will they even know that your website exists?
For over 4.2 billion people on the Internet, Instagram is one of the most used social media platforms with over 500 million daily active users, globally. Taking into account these statistics, using Instagram as a medium to reach out to the right audience for your small business can be the perfect step to start with your brand marketing.
5 Ways to promote your business on Instagram
With Instagram introducing new tools for business accounts, back in 2016, there are over 200 million businesses using it as a medium to connect with their customers as of 2022. By creating a business account, you are not only allowing your customers to discover your digital store but also you are expanding your reach and engagement.
If you are someone who has just started your business, here is a list of benefits that you should know about creating a business account on Instagram –
- Your bio gets upgraded
The Instagram business profile looks different when it comes to the bio of your account. It offers you options to add much more than just a brief description.
You can add your Digital Showroom store URL on your bio to motivate your profile visitors to visit your website. Not only this, you get access to add an industry label, contact information, and CTAs like a ‘call’ or an ‘Order’ button which is definitely a bonus to your business.
- Access to Instagram insights
Instagram insights are the best way to stay informed about how your business is doing. It offers essential data on what content works and what doesn’t. It gives you information about your followers to help you build a picture of those who take an interest in you.
- Access to advertise & promote products
You must have seen a lot of sponsored ads while scrolling through your feed, didn’t you? These are the ways you can let people discover your brand. Instagram gives you the benefit of creating your ads with a specific budget and boosting your posts through paid promotions.
- Access to create quick replies
You will have access to standardise your conversation with your customers through the quick reply feature that is applicable for business accounts. This tool will help you create better customer service by creating a quick response to all the frequent questions you would receive and help you save time on some packed business days.
- Access to Swipe up feature on Instagram stories
With more than 10,000 followers on your Instagram handle, the swipe-up feature gets unlocked. This feature helps you tell more about your business and products through redirecting links on your Instagram stories.
Now that we are aware of the many advantages of having a business account on Instagram, the main question which arises is, how do you actually create an Instagram Business Account?
How to get started with your Instagram Business account?
To create your Instagram Business account follow these simple steps :
- Download Instagram on your device and sign up using your email ID or phone number. A six-digit OTP will be sent to you either by mail or to your phone number.
- After verification, enter your name and set a password.
- You will get an option to connect your Instagram account to Facebook, you can either skip it or go ahead with it.
- Now, add a display picture (ideally your logo). You can even share the display picture as a post as the first post.
- Here you go! You’re in. Now, go to your profile and add a bio to describe your store perfectly. Additionally, copy & paste your Digital Showroom store URL to help your customers discover your website easily. Now, tap on ‘Switch Professional Account’
- A list of different categories will be listed below, choose your business category & tap on ‘Done’, followed by the ‘OK’ option to confirm.
- Tap on ‘Business’ and move forward by clicking the ‘Next’ button
- Add your contact details & business address. If you want these details to be visible on your profile section, slide the button in front of the “Display contact info”. If you want to skip this step just tap on “don’t use my contact info”.
- Following this step, you will get an option through which you can connect your business account to a Facebook page associated with your business. (Note: This is an optional step.)
- Tap ‘X’ on the top right-hand corner to return to your profile.
- Congratulations! Your Instagram Business Account is now ready.
Want to go the extra mile?
To gain more traffic, you can bypass the Instagram rule stipulating just a single link in the bio. Choose any of the popular tools that offer you a customizable landing page (with its own link), think micro web page. With these tools, you can maximise benefits from a single link in your Instagram bio and showcase bestsellers, new arrivals, sales, etc. all displayed on a micro webpage.
This will give visitors multiple options instead of just one link to explore your brand and products in a better way.
