According to the statistics, around 40% of India’s population have used QR code on a daily basis since 2018, and even today, this percentage is undoubtedly rising. Shortcut for Quick Response, a QR code is a type of matrix barcode that stores information as a series of pixels in a square grid that can be easily scanned through digital devices like smartphones.
Ever since the Covid 19 outbreak, the ways in which brands implemented their marketing strategies have significantly taken a huge shift. From brands using the same age-old techniques to completely digitised solutions, we have come a long way.
In fact, no other new-age business solution has become so popular as the QR code. Be it at a restaurant or a grocery store, you can now easily cut down the waiting time by just scanning the QR code and making a much quicker & a convenient contactless payment.
How can merchants generate a QR code for their business?
Today, 9 out of 10 shops in every locality use contactless payment and with the never-ending advertisements and promotions, the question of how to generate a QR code for one’s business tops the list.
With the help of Digital Showroom by DotPe, you can generate a QR code for your business in just a few simple steps. Get started by following the steps mentioned below:
- Go to the ‘Marketing’ tab on your Digital Showroom app or the Digital Showroom web app.
- Click on ‘Printable Store QR’ or ‘Get Store QR’.
3. Select the QR code of your choice from the available choices with different colours.
4. On selecting, you will get the option to share & save to the device.
- Share QR — allows you to share directly with your customers via WhatsApp
- Save to device — helps you to download the QR code for future use
5. Once you’re done choosing the right option, you’re all set to use the QR code at your offline store and for all online orders.
6 Ways in which you can use the QR code for your business –
- Print & Paste at the stores
The best way in which you can use the QR code is to print & paste it at your offline store. By doing this, you will not only enhance the customer experience but also give your customers a much more convenient way to buy from your store.
2. Print on bill
To print the QR code on your bills can be of more convenience to your customers as they can easily scan and make the payment instantly without any wait, which happens in the scenario of a physical payment process.
3. Print on Visiting Cards
Visiting cards can be of really great use when we print the code on them as it can redirect the visitor to your website or application directly.
4. Print on Menu
When your menu comes with a QR code, it gives your customers a simple and easy way to place their order and pay for the same without any hassles that are the case with physical payments.
5. Print on Catalog
By adding a QR code to your catalog, you not only improve the way in which you present your products and services but also enhance the customer experience.
6. Print on Pamphlets
Print advertisements are still useful for a large section of customers who seek information in the traditional ways to make their purchase decision. This medium brings back the old-world charm and the ongoing trend of using QR codes to let your customers know about you and your services.
Conclusion
If we look around ourselves, technology has given retailers numerous ways to up their game to make a better experience for their customers and also to help their business grow on a large scale. Regardless of QR codes being in existence for a long time, brands have recently started using them for promotional and educational purposes. And, now it is your turn to make it an advantage for your business.